Mexico will be the star of the International Tourism Fair in 2025 as a FITUR Partner Country, a role that could be affected by the diplomatic crisis opened on the occasion of veto on the presence of the King of SpainFelipe VI, at the inauguration ceremony of the new president of Mexico, Claudia Sheinbaum. The King and Queen of Spain always inaugurate this important International Tourism Fair, which in 2025 will celebrate its 45th edition and will be held from January 22 to 26.
The King and Queen of Spain always inaugurate this important International Tourism Fair, which in 2025 will celebrate its 45th edition and will be held from January 22 to 26.
The collaboration agreement by which Mexico will hold the category of FITUR 2025 Partner Country during the 45th edition of the Madrid International Tourism Fair aims to: allow the North American country to strengthen its international positionboost the promotional potential of its tourist offer and to project the tourist, cultural, heritage and gastronomic wealth to the world of its 32 states and its 177 Magical Towns.
The collaboration agreement was signed by the Government of Mexico, the Association of Secretaries of Tourism of Mexico (ASETUR) and the trade fair institution IFEMA Madridwho expressed their commitment to work together to prepare a successful edition of FITUR 2025 and that show the world the best of Mexico.
At the signing of this agreement, José Vicente de los Mozos, President of the Executive Committee of IFEMA MADRID, highlighted that “this alliance comes to to further strengthen ties between Spain and Mexicoand to establish an intense collaboration to support the promotion of the tourist wealth of all the states that make up Mexico, under the FITUR brand, recognized today as the most important fair in the world for its high participation and international growth.” An alliance that could now be affected by the possible diplomatic crisis between Mexico and Spain.
Influence on travelers
From FITUR They have indicated to this medium that for their part There are no statements regarding this. On the other hand, Eugenia Fierrospresident of the association of Foreign National Tourist Offices in Spain (ONETE), has stated that “my personal opinion is that Tourism should be kept out of a political and diplomatic crisis and that what has happened should not affect the promotion of Mexico as a destination at FITUR. As for travelers, I don’t think that this would influence most tourists either. “Those who are thinking of travelling to Mexico, and even less so if we are thinking about FITUR, which will take place in January 2025. If this stays here, I don’t think the influence will be noticeable. It is another thing if the situation were to get worse between now and January.”
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