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Monday, December 23, 2024

This is how the end of a love was forged and his business empire faltered

They were young, happy, magnets of success and walked hand in hand with their two children.Leone and Vittoria. Chiara Ferragnione of the highest-paid “influencers” on the entire planet – at least, until 2024 –, and the rapper Fedez had been married for six years (apparently) unbreakable, and were running a business empire that involved many zeros. However, on November 11, after tense negotiations by their lawyers, it emerged that they could have reached an agreement. “separation agreement and, as a consequence, divorce”. In case there were still those who dreamed that the protagonists of the news would overcome this serious crisis, the appearance on the scene of Giovanni Tronchetti Provera – Pirelli’s heir –, very complicit with Chiara Ferragni, has called into question any hint of reconciliation. A stolen kiss from both of them, half hidden under Halloween costumes, went around the world. With this image, there was no choice but to accept that Chiara Ferragni and Fedez (the Ferragnez) are already part of the past.

This is how the end of a love was forged and his business empire faltered© Mondadori Portfolio

REWINDING YOUR LOVE STORY

Let’s start at the end. On the one hand, the aristocratic bearing of the Milanese Tronchetti Proveraforty-one years old, walking along the cobbled streets of Milan, without hiding his “endearing friendship” with Chiara Ferragni. On the other hand, her delicate silhouette, after having overcome one of the most difficult seasons of his entire life, thanking without words the protection of this “golden bachelor” (for a year now). They met because his children (three) and hers (two) share a school. From the hello and goodbye at the end of school to the kiss there was a step. And from that kiss, which could not avoid prying eyes, to the divorce agreement with Fedez, another step, for many a giant one. When there was nothing but silence and resentment between those who had been the coolest couple in all of Italy, and the battle ax was sharpened day in and day out, it emerged that they were already smoking the pipe of peace by agreeing to some minimums, but this theory of peace and harmony, with surrenders and concessions on both sides, ended up being denied by Daniela Missaglia, Chiara Ferragni’s lawyer. So no agreement, no cordiality, no light at the end of the tunnel for the moment. The entanglement continues its course.

chiara fedez1© chiaraferragni

“The war of the Ferragnez” has all the elements of a major soap opera: there have been no shortage of accusations about alleged infidelities, which were aired without too much consideration. In October, Taylor Megan, the girlfriend for a season of another rapper named Tony Effe, walked around the television sets giving details about her sexual dalliances with Fedez, when he and Chiara were still husband and wife. She justified herself to the audience with “you cannot talk about disloyalty if it is an open couple,” alluding to the type of relationship that, according to her, Chiara and Fedez had. Chiara was quick to counterattack this comment with an ironic “if by ‘open couple’ we mean that one cheated and the other didn’t.”

Chiara Ferragni and Fedez attend the presentation of the Amazon Prime series The Ferragnez 2 in Milan© Mondadori Portfolio

After all these quarrels, what is left now of those crazy lovers who had given each other “I do” on September 1, 2018, at the Duzecio Palace? Memories. As soon as Fedez, upon returning from a trip to Miami, left the family home, in February 2024, the doors of reconciliation, until then ajar, were completely closed. By the way, the house from which the musician left was a lavish penthouse with twenty-seven rooms, located in a residential complex called City Life, opened by the family in November 2023, and exclusively owned by Chiara Ferragni.

THE REASONS FOR AN EPIC CRISIS

At the beginning of 2023, the first signs of crisis had been seen. When Fedez kissed Rosa Chemical at the Sanremo Festival, in February 2023, Chiara Ferragni felt a pang inside her: “It hurt me more than I could imagine,” she confessed. “He knew how much it affected me.” The word crisis has accompanied them since then. Fedez himself went ahead to deny the breakup through his social networks (it must be said: his more than respectable number of fourteen million followers on Instagram barely adds up to half of Chiara’s): “Although in this period I have been quite unhappy, it has made me understand many things, how much I want to focus on my mental health and, above all, how much I want to spend time with my family and my wife” and blah blah blah. Inside their home, they knew that something between them had broken beyond repair, but they were looking for the right moment to communicate it. And suitability depended not only on their wounded hearts and those of their children, but also on all the advertising contracts in front of them.

Chiara Ferragni, at the 73rd Sanremo Music Festival© Mondadori Portfolio
Chiara with her ex-husband and father of her children, the rapper Fedez© GETTY IMAGES

There is no doubt that they fought to save their marriage. In fact, for their fifth wedding anniversary, in September 2023, he shared the following message: “In health and in sickness, between light and in the midst of darkness, always by my side,” and she also uttered some words that called for calm: “Five years married and seven years together. It’s not always easy; in fact, it’s often difficult (like all the most important things in life), but you are my person.” and I am very happy to have you by my side.” A year later, if I have seen you I don’t remember. How much will Fedez’s illness have weighed on the freezing of his passion? Only they know, although the singer admitted on RAI 2 in April 2024: “Chiara and I have gone through many difficult times, my illness… It has been three very complicated years and unfortunately we can’t stand it.”

Chiara Ferragni attends the CNMI Sustainable Fashion Awards 2024 during the Spring/Summer 2025 Womenswear season© Stefania D’Alessandro

Since March 2022, when the musician – and television star for his role as a judge in the famous X Factor announced that they had detected “a rare pancreatic tumor”his family life was completely transformed. He had surgery to remove the tumor; The surgical intervention was a success and in a few days he was discharged. Unfortunately, in September 2023 he suffered a relapse and was urgently hospitalized. The news spread around the world in the blink of an eye, because Chiara Ferragni, as soon as she was told the news, left Paris, ran to the airport, took a direct flight to Milan, and with suitcases included, went to the hospital where he was hospitalized. Fedez. At the hospital, Fedez was torn between life and death after suffering internal bleeding. Days later, already in the warmth of his home, he wrote an emotional message giving “Thank you to the medical staff who have literally saved my life.”

fedezhospital a© @chiaraferragni
fedezhospital3 a© @chiaraferragni

Shortly after, the “Pandoro Gate” a great scandal that cracked Chiara’s image of solidarity in those days. It rained in the wet in a disastrous year for Ferragni. The legal problem, which cost the “influencer” a penalty of one million euros, was due to the fact that Balocco, with whom she had an agreement, sold a typical Christmas cake (the pandoro) at a much higher price than the real one. , with the excuse that the profits would go to a charitable cause. The Competition and Market Guarantee Authority (AGCOM) described the action as fraudulent. After a cautious silence, Chiara Ferragni defended herself, as reported by Corriere della Sera: “The donation was made immediately after signing the contract. The amount of fifty thousand euros was true and unrelated to sales because we expected the machinery to arrive at the Hospital as soon as possible. In my publications we always wrote that Chiara Ferragni and Balocco support the Hospital, but never that a percentage of the sales would go to charity.”

THE DECLINE OF AN EMPIRE

The whole “Pandoro Gate” was a hard blow for both Chiara and Fedez. The shadow of suspicion did its thing and the empire they had built together faltered. There was talk of the plummet of Chiara, the “influencer” recognized in 2019 by the prestigious Forbes magazine list as the best paid in the world, and who surprised the markets when The Blonde Salad – her blog, which became lifestyle magazine and e-commerce website–launched on the Milan Stock Exchange in 2021. Before the big scandal, Chiara’s estimated fortune amounted to one hundred million euros, and contracts were raining down on him everywhere. The two seasons of her “reality” show, with Prime Video, were a hit and her bags were an object of desire for many buyers. However, in the first months of 2024 it lost very juicy agreements with firms such as Safilo or Coca-Cola, who wanted to separate their name from Chiara’s.

Chiara Ferragni with gray 'total look'© @chiaraferragni
Chiara Ferrragni outside the Schiaparelli show© Jeremy Moeller

However, the businesswoman does not work without a thread, and although everything seems to be collapsing around her, she – with more than fifteen years of experience in a world as volatile as the networks – maintains relative calm and remains on the lookout. of the holding companies he founded, Sisterhoodand which in 2022 brought a profit of 2.4 million euros. Perhaps it is too early to say that after the storm comes calm, but what can already be pointed out is that after de Fedez came Giovanni Tronchetti Provera, while Fedez travels and enjoys the dolce vita, but without Chiara.

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