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The record contract that Colo Colo negotiates for its new main sponsor

Yesterday, Thursday afternoon, the Blanco y Negro board met in an extraordinary manner to begin closing the agreement with its new main sponsor, which will take effect in the 2025 season. The conversations were advanced a few weeks ago and two betting houses were the ones that came with the highest offers to be Coolbet’s replacement in the alba jersey.

This last company had a preference clause to activate a possible renewal of the relationship. However, He did not execute it, so the Cacique went out to the market in search of new interested brands.

In this context, Jugabet was the company that won the preferences of the concessionaire’s board of directors thanks to an offer which is around US$ 4 million per season. The relationship is expected to extend for two years, extendable for another two. In addition, it includes bonuses for achievements and variables. After the board meeting, where the endorsements of the companies’ bidders and the financial details were analyzed, the administration was tasked with advancing the negotiations to begin sealing the bond.

In this way, the multinational is emerging as the favorite to become the main sponsor of the albos and, if it renews, of the University of Chile, who also signed a million-dollar contract for this season, but in exchange for US$ 2.5 million.

Just as it was with the blues, Colo Colo is carrying out its negotiation directly with the owners of the firm, which is considered the second largest industry conglomerate in the world. Its operator is identified as Castianes BV, domiciled in Curacao. The paying agent is Insailer Holding LTD, based in Cyprus.

The amount that enters the concessionaire’s coffers will be an important injection of income for an institution that aims to take a leap in quality ahead of its centenary next year.

In recent years, Colo Colo has closed million-dollar contracts. The largest of them It was the one they signed with Adidasas technical sponsor, in 2020. The duration of this link is for six seasons, in exchange for almost US$24 million. That is, US$ 6 million each year. On that occasion, furthermore, the negotiation took place in the midst of the controversial break with Umbro.

At the end of that same year and also with Aníbal Mosa as president of Blanco y Negro, the Cacique reached an agreement with the multinational AB InBev Brewery, for its Pilsen del Sur product. On that occasion, The agreement brought the institution income of US$ 4 million for two seasonswhich meant, as with Adidas, a success for the institution in years complicated by the pandemic and the ban on fans in stadiums when football returned after the emergency.

While the link with Coolbet improved those amountsGoing to US$ 6 million for two years, with a preference to renew for 2025 and 2026. This was precisely the clause that was not activated, allowing the change of sponsor, with a similar formula, but with more money involved.

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