The senses are our way of perceiving the world, but which one has the greatest power to last in our memory? What sense is it that really leaves its mark on us? According to a study by the Rockefeller University in New York, we are able to remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and up to 35% of what we smell. Yes, experts agree that smell and the aromas that this sense can capture have a key impact on our well-being. That said, it is worth asking, can a scent make us happier? The new member of the saga The life is beautiful, La vie est belle L’Elixir de Lancômethus confirms it. And is there anything better than giving (or giving yourself) a piece of happiness in fragrance format?
It is no coincidence, therefore, that giving a perfume for Christmas is a classic, who doesn’t want to be happy at Christmas? Floral and velvety, this new Lancôme perfume in elixir format captures a daring attitude from the hand of Antoine Maisondieu and Christophe Raynaud, two of the perfumers of the house and creators of Life is beautiful L’Elixirwho have created this aroma with the intention of representing the uniqueness of women and the feminine power of embracing identity through happiness with oneself. And is there anything better than feeling happy in our own skin?
© Lancôme
© LancômeHappiness is in oneself
If we want to be happy, we must start with ourselves, that is the philosophy behind Life is beautiful L’Elixirwhich encourages women to explore your own universe in order to achieve happiness. Knowing ourselves involves choosing a perfume that, beyond completing our looks as the best accessory, becomes a sign of identity, like Julia Roberts’ iconic smileimage of this olfactory creation. Hence, Lancôme has opted to create a woody floral fragrance. gourmand thanks to the presence of violet leaf and cocoa butter with a trail that lasts over time and also leaves an indelible memory. a perfume sweet and enveloping that you want to use non-stop and that invites you to love yourself with total freedom, regardless of anything else.
© FERNANDO JUNCO TELLADOMore than a perfume, an emotion
The value of a fragrance also lies in its ability to awaken emotions. Life is beautiful L’Elixir It is an emotion in itself, an unexpected aroma with a raspberry liqueur accord that leaves no one indifferent, since it is designed to make it noticeable that you are wearing it and designed for those who do not want to go unnoticed. The result is a fragrance radically different and daringly feminine contained in a bottle with an elegant silhouette whose curves evoke a smile – is there a greater sign of happiness than a smile? A glass masterpiece that is also rechargeable, destined to keep your happiness this Christmas (and forever).
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