Uberthe ride-sharing company, has implemented a new feature aimed at fight fraud and improve security on your platform. It consists of a new passenger verification method with which they will be able to confirm their identity and give drivers greater peace of mind about their clients.
If you take an Uber, you will have to confirm who you are
One of the reasons for the introduction of this novelty has to do with the fact that the company has banned about 15,000 passenger accounts after discovering that they were using false or inappropriate names, according to Uber CEO Dara Khosrowshahi. Therefore, they want give drivers greater confidence that they are not being targeted or attacked when accepting travel requests.
Personal data such as name and telephone number will be checked against third party databases to confirm that there are no warning signs. If by chance the identity cannot be verified, passengers will have the opportunity to upload your ID or other requested documentation, in addition to a selfie.
Once they are verified, passengers will receive a blue check mark, which will mean that the account will be visible to drivers. The company emphasizes that the information uploaded by the user is protected and that drivers will only see the name, badge, trip details and star rating.
From TheVerge They report that verification began to be tested at the beginning of the year and Uber was satisfied with the results, since those verified “they tend to give drivers 5 stars more frequently” and these passengers receive fewer serious complaints from drivers. This not only aims to reinforce trust between drivers and passengers, but also aims to deter fraudulent behavior.
