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Sergio Angarita of Mondelēz: We relaunch Ritz in Colombia

Sergio Angarita, manager of Ritz in Mondelēz Internationalshared expectations for the growth of cookies in Colombia and announced the relaunch of its brand.

According to information published by Euromonitor International, crackers represent 17% of total snacks In colombia. “That, added to the fact that the brand Ritz It enjoys 54% recognition in the country, it undoubtedly represents enormous potential,” estimates Sergio Angarita.

The executive also advanced a relaunch plan with which they project a compound growth of more than 15% for the next five years.

“Our experience in countries like Peru, Ecuador and Puerto Rico was very successful. We reached penetration levels of over 70%, we generated brand awareness of 99% and regular consumption above 60% of the population,” commented Angarita.

Sergio Angarita Mondelez

Sergio Angarita, manager of Ritz at Mondelēz International

With this background – he added – “we are ready to triple our sales in Colombia and we project a compound growth of more than 15% for the next five years.”

Under this context, with the relaunch, the brand will be presented as a snack ideal for connecting and having fun with friends or family.

The introduction of Ritz into the Colombian market promises to enrich the category and accelerate its growth in the coming years. According to the executive, the brand understands the value behind its flavor and tradition. “This cookie has qualities such as versatility and flavor with a perfect touch of salt and butter,” he said.

And although, according to Mondelēz International, Ritz cookies already enjoy 54% brand recognition in Colombia, the objective of this strategy is to accelerate the trial of the cookie and enrich your experience. “Our new packaging of 21 cookies will be available to everyone to enjoy the welcome in Colombia,” concluded Angarita.

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