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“Pablo Escobar” cannot be registered as an EU trademark – News




“Pablo Escobar” may not be registered as an EU trademark – News – SRF























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Contents

  • The name of the notorious drug lord “Pablo Escobar” cannot be registered as a name for goods or services in the EU.
  • The EU court in Luxembourg decided that the name is associated with drug trafficking, crime and suffering.
  • The Escobar company, based in Puerto Rico, wanted to register the term “Pablo Escobar” as a trademark for a wide range of goods and services with the EU Intellectual Property Office (EUIPO).

The office rejected the application: it violated common decency. Escobar, who died in 1993, is considered Colombia’s most feared drug lord. He founded the Medellín Cartel, earned billions from smuggling cocaine into the USA and is said to be responsible for the deaths of thousands of people.

A picture of Pablo Escobar.

Legend:

The EU court ruled that the name “Escobar” is associated with drug trafficking, crime and suffering.

Keystone/AP Photo

The company sued the EU court to register the trademark – and now lost. Escobar will largely not be associated with his good deeds on behalf of the poor in Colombia, the judges decided. Therefore, the registration violates moral values ​​and norms. Escobar was never criminally convicted. However, he is perceived as a symbol of organized crime that is responsible for numerous crimes. Therefore, it does not violate the presumption of innocence if the trademark is not registered.

The ruling can still be appealed to Europe’s highest court, the ECJ.


SRF 4 News, April 17, 2024, 11 a.m.;


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