Through Alexander Mark
Published on
The next arrival of Speed Park at SQY West mid-February does not only make people happy. Within the amusement park Smile Worldinstalled at Espace Saint-Quentin in Montigny-le-Bretonneux (Yvelines)we do not hide our concern about the opening of this direct competitor at a hundred meters.
“We would not have come…”
“We learned of the arrival of Speed Park a few months after our opening (in July 2021). If we had known before, we would not have come…”
Apart from electric karting (only present at Speed Park), the two brands offer exactly the same activities: bowling, billiards, laser tag, karaoke, arcade games, bar… “Two establishments that offer these activities and which are set up almost in the same street, I’ve never seen that in France, it’s a great first! “laments Richard Leroux, who has worked in this sector for 25 years.
The manager of Smile World takes the example of bowling, the brand’s flagship activity. “Studies by track builders show that it is advisable to install one track per 10,000 inhabitants, he explains. We have 15 and Speed Park, 16. And there are not 310,000 inhabitants in Montigny-le-Bretonneux and Saint-Quentin-en-Yvelines (230,000 inhabitants). »
However, everything had started well for Smile World. Since his opened a year and a half ago, the place had managed to find its clientele, especially on weekends. “It works, it’s profitable. It was without counting this hard blow… ”
The boss fears losing 50% of his turnover
With the arrival of this competitor nearby, the site manager fears “a heavy loss from the first months. “I wouldn’t be surprised if we lost 50% of our turnover,” analyzes the entrepreneur. My staff are worried. They are afraid of losing their jobs. It is legitimate… “
To differentiate himself, the boss is counting on attractive prices, “for 12 euros, you have all the activities unlimited on Wednesday and Sunday evening”, and proximity to customers. “We have a team of about fifteen people who have retained and pampered their customers. »
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