Saudi Arabia’s tourism is changing. With strong support from the government, the Kingdom aims to be the top travel destination in the region.
While international tourists are noticing Saudi Arabia, many locals are also eager to explore their own country. Cities like Riyadh and Jeddah are still popular, but more Saudis are looking for hidden gems that offer rich cultural experiences.
Discovering Hidden Gems
Platforms like TikTok are playing a big role in this new trend. Saudis are using TikTok to find lesser-known places to visit. For example, Tanomah is gaining popularity for its terraced farms and peaceful atmosphere. These off-the-beaten-path locations allow travelers to relax and connect with their roots, all while discovering the diverse beauty of Saudi Arabia.
Connecting with Local Communities
Traveling to these hidden gems provides a unique opportunity to meet local people. Many travelers choose to stay in accommodations like chalets, farms, or apartments owned by locals. This not only enhances their travel experience but also gives them a deeper understanding of Saudi culture and traditions.
Visitors can enjoy meals with locals, hear personal stories, and explore ancient villages. These connections make the trip more meaningful than simply following a guidebook. For many Saudis, this is a chance to learn about their country’s rich history, including ancient trade routes and traditional desert life.
The Role of Technology
Technology plays a crucial role in making these hidden spots easier to find. Today, many travelers turn to social media for travel tips. Gathern is a platform that connects people with unique accommodations and local insights, making it easier for Saudis to discover new places.
Gathern also uses TikTok to reach a broader audience. They create engaging content that showcases Saudi destinations and encourages locals to explore. By focusing on user-generated content, Gathern creates a community where travelers can share their experiences and inspire each other.
Gathern’s Growth and Impact
Since its launch in 2017, Gathern has tripled in size and became the first peer-to-peer rental platform licensed by the Ministry of Tourism. Its success is tied to its focus on local heritage and authentic experiences. As more Saudis embrace domestic travel, Gathern continues to lead the way, helping them appreciate the rich landscapes and histories of their homeland.
Gathern’s TikTok strategy is not just about promoting travel; it’s about inspiring Saudis to explore and cherish their own country. By connecting locals with hidden gems and authentic experiences, Gathern is transforming the way Saudis see their homeland.
