These awards were born in 2014 with the aim of making visible and recognizing the talent of women from all areas and sectors of society. The gala, which will be held at Florida Park in Madrid, will be hosted by the journalist and writer Teresa Viejo, who is also President of the Diversity Foundation, and will feature the inauguration of the Minister of Education, Vocational Training and Sports, Pilar Alegríawhile the closing will be carried out by the Minister of Inclusion, Social Security and Migration, Elma Saiz.
Under the motto ‘He will be a feministthis year’s campaign spotlights a child as a symbol of the transformative impact the 40 finalists will have on future generations. This message highlights that the talent and commitment of these women are building a more just and inclusive society.
One of the most anticipated moments of the gala will be the delivery of the Iberia MAS Talent on Board Award to Lola Manterolafounder of the Cris Contra el Cancer Foundation. Her work as an activist and international leader in the fight against cancer positions her as an exemplary figure capable of imagining new horizons and overcoming barriers.
In this edition, the MAS Awards will recognize 40 finalists in eight categories: Science, Communication, Culture, Sports, Business, Entrepreneurship, Advertising and Marketing, and Technology. These women not only stand out for their career and future projection, but also for their social impact and commitment:
SCIENCE:
- Begoña Benitodirector of the Vall d’Hebron Research Institute.
- Isabel Diaz, researcher at the Institute of Catalysis and Petroleochemistry (ICP-CSIC).
- Anna Ferré-Mateu, researcher at the Institute of Astrophysics of the Canary Islands (IAC).
- Ariadna Mechó, researcher at the Earth Sciences department of the Barcelona National Supercomputing Center (BSC-CNS).
- Maria Morenoresearcher at the Institute of Corpuscular Physics (IFIC).
COMMUNICATION:
- Daniela Álvarez, Gabriela Campbell, Paula Muñoz and María Murillo, founders of Ac2ality.
- Laura from Chiclana, war reporter.
- Valeria Corrales, creator of the ValPat STEAM channel.
- Carme MiroCEO and founder of Apple Tree.
- María Jesús Villanueva, influencer educational known as ‘Susi prof’.
CULTURE:
- Itsaso Arana, actress, director and screenwriter.
- Patricia Guerrerodancer and choreographer.
- Yaiza Pinillos, costume designer.
- Sofia Rodriguezviolinist.
- Marina Vargassculptor.
SPORT:
- Alazne Aurrekoetxeapaddle surfing.
- Jaël Bestue, athletics.
- Laura Fuertes, boxing.
- Daniela Guillén, motocross.
- Antía Jácome, canoeing.
ENTREPRENEURSHIP:
- Cristina Aristoy, founder of Singularu.
- Anna Boldu, founder of Platanomelón.
- Lourdes Ferrer, founder of Percentile.
- Maria Li Bao, founder of China Crown Group.
- Amaia Rodríguez, founder of Gravity Wave.
COMPANIES:
- Patricia Benito, CEO of Openbank.
- Maria Carceller, CEO of Grupo Rodilla.
- Carmen Lence, president of the Lence Torres Group.
- Martha Vidal, general director of Vallformosa.
- Belén Viloria, director of B Lab Spain (organization that promotes the B Corp movement in Spain).
ADVERTISING AND MARKETING:
- Olivia Calafat Wallapop marketing director.
- Carolina Fabregas, director of marketing and strategic business development of the Thyssen-Bornemisza Museum.
- Esther Morell, marketing and communication director of Ilunion.
- Virginia Mosquera, creative director of McCann.
- Patricia Urgoiti, David’s global strategy director.
TECHNOLOGY:
- Rocío Arroyo, founder and CEO of Amadix.
- Paula Gordalizaresearcher and professor at the Public University of Navarra.
- Cecilia Hernandez, director of the Science and Exploration department of the European Space Agency.
- Irene Hernandez, founder and CEO of Gataca.
- Natalia Rodríguez, founder and CEO of Saturno Labs.
This year, the jury of the Women to Follow Awards includes Elena Gris, Hyundai marketing director, already Sonia Diez, renowned businesswoman and education expert. They join a prominent group that includes Beatriz Becerraformer MEP specialized in inclusion and citizen participation; Maria Blasco, scientific director of the CNIO; Irene Cano, general director of Meta Spain and Portugal; Monica Chao, president of WAS (Women, Action, Sustainability); Antolin Sanz, territorial director of Mutua Universal Madrid, and Carmen Vela, former Secretary of State for Innovation and current director of collaborative projects at Eurofins Technologies. Together with six other members of the jury, they will have the complex task of selecting the winners in each of the categories.