JOEL SAGET / AFP
Gaspard G, the YouTuber with 1 million subscribers, will have his column on France Inter
CULTURE – From the Internet to the radio. THE YouTuber Gaspard Gspecializing in current affairs and politics, will hold a morning column on France Inter from December 2 to 19, the radio announced in a press release sent to AFP this Wednesday, November 27.
“From Monday to Thursday at 6:45 a.m., (…) he will offer a new, live column entitled “The world according to Gaspard G” in which he chooses an international news event and tells why, in his eyes, we must ‘take a close interest in it’specifies the station.
Gaspard Gwhose most recent videos deal with the American presidential election, the journey of Israeli Prime Minister Benjamin Netanyahu or even the reasons for the crisis in New Caledonia, has 1.13 million subscribers on YouTube, mainly aged 18 to 34 years old according to the person concerned.
“ A mutual interest between two media universes »
His temporary recruitment “is a sign of mutual interest between two media worlds which, every day, reach millions of people of all ages”comments Adèle Van Reeth, director of France Inter, who “delighted that this collaboration allows us to create bridges between generations”.
“I am convinced that we must connect these two worlds, that of YouTube and social networks where I come from to that of radio and television, as it is important to allow as many people as possible to access a quality information »adds Gaspard G, quoted in the press release.
Social networks VS traditional media
The annual reference report from the Reuters Institute for the Study of Journalism, attached to the English University of Oxford, highlighted in June that two thirds of respondents worldwide watch at least one short video (a few minutes) on a news topic every week.
Problem for traditional media: almost three quarters (72%) of this consumption takes place on social platforms and networks, compared to only 22% on their sites, which raises questions about their ability to earn money.
On Facebook (Meta group) and X, whose users are aging, traditional media continue to be dominant, even if these networks tend to give less and less space to information. On TikTok, Instagram (Meta group), Snapchat and YouTube (Alphabet group via Google), for younger audiences, information is sought more from content creators and influencers.
Also see on The HuffPost: