Fashion that is committed to sustainable consumption

The world of fashion and trends is constantly changing, It’s a race to see who adopts the news first or goes viral the fastest. In many cases, fashion has become an endless cycle of closet renovation, which leads to thousands of practically unused garments being thrown away. According to data from the National Institute of Statistics (INE), In 2021, 52,496 tons of textile waste were thrown away in Spain, an alarming figure that continues to increase. Faced with this situation, the textile industry has begun to take important steps towards reducing waste, recycling of garments and greater care for the environment.

One of the emerging trends is he upcycling, which consists of giving a new life to garments, either transforming them or selling them instead of throwing them away. As the old saying goes, “One man’s trash is another man’s treasure.” and the fashion industry has been evolving in this direction. Furthermore, with The introduction of new technologies has opened up a new innovative field to explore: smart clothing.

Fashion that is committed to sustainable consumption

Brands like Uniqlo have joined the smart fashion trend, which promotes more sustainable consumption, both with the environment and with people. This type of firms prioritize quality and respect for the environment, distancing themselves from fast fashion. Furthermore, they represent an excellent alternative for raise awareness about climate change and put an end to the exploitation that often lurks behind the fashion industry. And no, adopting this philosophy does not mean you have to give up your style.

Innovative fabrics

Sepiia, a smart and sustainable fashion brand, uses innovative materials and processes to reduce its environmental impact in the production and maintenance of its garments. These are recyclable, promoting the circular economy, and are manufactured in Spain and Portugal, which generates local employment and reduces the use of chemical products and CO2 emissions.

Its technology focuses on increasing durability, reducing stains and odors, and eliminating the need for ironing. In addition, they have developed a fabric with minerals that provides constant freshness and quick drying, and garments wellness that combat stress and bad odor using silver particles.

Greener is another smart clothing company that has developed a process similar to photosynthesis to purify bad odors in 24 hours. Their garments can clean the air of greenhouse gases, viruses and bacteria, thanks to a treatment of their fabrics with a natural product that transforms carbon dioxide and other pollutants into substances that are harmless to the environment.

Clothing with sun protection

Another example is Uniqlo, the international firm that is committed to clothing with sun protection. In response to the increasingly intense heat waves during the summer, this clothing allows you to enjoy outdoor activities without the risk of fainting or low blood pressure, offering an additional layer of defense against the sun’s rays.

Among its featured products are packable jackets with UPF 50+ protection factor, the highest available to block the sun’s UV rays. These jackets, priced at 39.90 euros, provide effective sun protection even in light colors, ideal for the spring and summer seasons. Additionally, Uniqlo’s UV protection collection includes caps, umbrellas and sunglasses, a variety of options to stay protected in the sun.

Technology directly on clothes

Not all smart fashion focuses exclusively on the fabrics that make up the garments. By adding technology, pieces are created that can incorporate LED lights, sensors and even microchips, taking innovation to a whole new level.

Levi’s, the iconic jeans brand, has entered the 21st century with an innovative collaboration with Google. Together they have developed a jacket equipped with Google’s Jacquard technology, which had previously been seen in backpacks, and which allows adding intelligence to accessories and clothing. The jacket incorporates a tag the size of a microSD card that, when slid, allows certain commands to be sent to our phone via Bluetooth.

Among the available functions, you can control actions such as raising or lowering the music volume or activating the voice assistant. As for its design, it is a typical Levi’s denim jacket, maintaining the essence of the brand. Its price is around 200 euros, which makes it an interesting option for those looking to combine style with advanced technology.

T-shirts to relieve back pain

The Taiwanese company ITRI (Industrial Technology Research Institute) has created the iStimUweaR, a smart shirt designed to relieve back pain. Featured at the Consumer Electronics Show in Las Vegas held in January, this washable garment incorporates electrodes that provide electrical microstimulation for massages, relieving pain.

Despite its advanced technology, it is thin and comfortable, thanks to conductive nanomaterials. In addition, it connects to a mobile application that allows you to control 24 massage modes, record data and offer a personalized pain treatment experience.

Menstrual swimsuits

Thanks to technology Stay Dry Layer, Now you can enjoy the beach and pool without worrying about possible leaks during your period. If you prefer to avoid tampons or find bathing uncomfortable, your worry has come to an end. Textile engineers and gynecologists have designed a bikini especially so that you can swim with complete peace of mind during menstruation.

The menstrual swimsuits from La Mujer Eco, which cost around 30 euros, incorporate anti-leak technology that absorbs blood while a waterproof layer prevents any leak. With an absorption capacity equivalent to two tampons, they do not swell in water and dry quickly, offering comfort and security on those days of the month.

In addition to offering innovative solutions, these smart garments reinforce the commitment to sustainability and the environment. By choosing smart fashion, you not only prioritize your well-being, but you also contribute to more responsible consumption and the protection of the planet.

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