The Minister of Education and Vocational Training of the Generalitat, Esther Niubó, presented this Wednesday a campaign to “spot the signs” that a situation of school bullying and raise awareness in the educational community about the importance of being attentive.
This action by the Government has been launched at a time when the data from the Unitat d’Atenció a l’Alumnat en Situación de Violència (USAV) - up to the 2023-2024 academic year – and the Registry of Violències against l’Alumnat (REVA) -2024-2025 academic year- show that 2,206 cases classified as alleged bullying have been attended to since the middle of the 2020-2021 academic year, when the USAV was launched. Discounting this first course, which was not covered in its entirety, The number of cases treated has increased by 200% in three courses (from 2021-2022 to 2023-2024).
From Educació they indicate, however, that the reason for the increase “is not necessarily a growth in violence in the centers”, but rather there is greater awareness about bullying and that the USAV and REVA have been launched, “with the corresponding dissemination campaign among centers, students and families.”
Niubó has assured that the Government is “committed to moving towards an educational system free of harassment.” “Ensuring the well-being of students is an unavoidable priority, since only in this way can we achieve a peaceful environment that guarantees their educational and personal growth,” she continued. The counselor has called for “eradicating this scourge” with “early detection,” which “is key.”
The campaign has the slogan ‘Look for the signs. For harassment’, he has had a cost of 700,000 euros, It is aimed at both students and families and will begin to be disseminated this Wednesday.
It includes a spot for television and social networks that focuses on two students who are “accompanied by bullying all day long,” since They cannot stop visualizing the insults and humiliation they receive in everyday objects such as a milk bottle, a bus stop or the alarm clock. The aim is to represent, in this way, the psychological burden that bullying entails for its victims. There are also posters hanging on public roads, which will be distributed in all Catalan educational centers.
One of the protagonists of the ads, Ariadna, stated at the event that she has also been a victim of bullying and, after explaining her experience, she called on teachers to get more involved in these situations: “If you see a child sitting alone on the stairs it is not because he wants to be alone”.
(There will be expansion)
