A journey through the flavors of always and today
This campaign: Rioja product, you are going to want it, not only promotes the consumption of local products, but also seeks something deeper: create a connection between the territory, its people and its gastronomy.
La Rioja is proud to have five Protected Designations of Origin (DOP) and three Protected Geographical Indications (PGI), in addition to artisan products and other guarantee brands. The Rincón de Soto Pears, the oil, the Camerano Cheese, the Pedroso Walnuts and the Anguiano Bean stand out, without forgetting the Calahorra Cauliflower, the chorizo ​​and the pepper. Each of these foods bears the seal of the region, as well as the efforts of small farmers who keep rural culture alive in less favored areas. Here, Consuming local products means supporting those who work with passion and preserving a collective identity that this community wears with pride.