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Tuesday, December 24, 2024

The internet is rife with fake reviews. Will AI make it worse?

The internet is rife with fake reviews. Will AI make it worse?

By HALELUYA HADERO

The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service providers and consumers in uncharted territory, watchdog groups and researchers say.

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