By Writing Paris
They twirl in the streets of the capital, at best, fill the trash cans… The receipts could soon disappear. From January 1, 2023, businesses will no longer have to print them systematically, under the AGEC law. Objective: fight against the wastebut also to prevent consumers from coming into contact with a dangerous substance: bisphenol A, endocrine disruptor present in these little scraps of paper. To Parisa start-up has felt the vein and offers a technology of dematerialization receipts.
A QR Code to scan at the checkout
Every year 30 billion receipts are printed in France, according to francenum.gouv.fr “I saw a lady buy a very small key ring and receive a ticket as long as your arm: I realized that something was wrong”, says Lena Crolotco-founder of the start-up Biliv”.
To overcome this ecological mismanagement, the company has developed a dematerialization technology for businesses. Concretely, when going to checkout, the customer scans a QR code using his phone. A web application opens (no need to upload it) displaying the ticket digitized. The receipt is then saved and centralized on the application.
A technology that requires “no personal data”
“The easy solution would have been to ask the customer for an email. But we were keen to offer a technology that does not require no personal data to the consumer,” explains the startupper.
And to add: “A mail course 15,000km between servers that are not green. Our technical architecture is designed to be as simple as possible. The receipts are in text format and not in image in order to be less heavy. Our servers are not running 24 hours a day. And they are powered by 77% in renewable energies“, she underlines.
Ecological and… marketing
Alongside the ecological subject, the “Biliv” ticket 2.0 also offers marketing tools : personalization of the ticket by the trade, loyalty points, possibility of leaving a Google review… Celine Mangiardi, manager of the eco-responsible store “We are Paris” is one of the businesses that have succumbed to the sirens of the digital ticket. “Before, I used to print about twenty a day and up to one hundred the weekend. For me the digital ticket it’s the future “she believes.
On the price side, Céline must however pay 35 euros per month for the “Biliv” solution against 50 euros a year for the paper rolls. “It’s a budget that’s worth it. It’s part of my eco-responsible approach and it’s a selling argument and communication”, assumes the shopkeeper of the 11th arrondissement of Paris.
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